With so many options and conflicting messages, navigating skincare can feel complicated and overwhelming. MATTER OF FACT formulates products that work by providing exceptional results and a beautiful experience for the skin.

The journey began when the founder, Paul, struggled with his own skin issues and wondered whether he could find new ways of combining well-known active ingredients—such as Vitamin C and Retinol—for powerful results while minimizing adverse reactions. He developed a “combination therapy” approach to skincare, made possible by 10+ new patent-pending technologies. What started as an idea in his kitchen 15 years ago became a suite of products launched direct-to-consumer in 2021 and online and in-store at Sephora in 2023.